We believe that an awareness of brand building must be developed as the success of BELLECRAFT depends on our ability to deliver a superb quality and a supreme customer service.

From production to management, supporting service to sales and marketing, technology and research to human resources, every aspect of our work is underpinned by the corporate mission to maintain our brand name. at the same time, we are aware that development of a brand name hinges on the delivery of the best quality and service. “To provide customers with an all-round service” has always been our corporate mission and we will continue to strive for excellence.
A “Zero Defect Rate” control system has been introduced throughout our production lines. All employees are educated to maintain the product defective rate at zero. In this way, we are able to keep any factors affecting the quality of products under control.
Over 10% experienced technical staff are employed to manage the production system, develop production lines, design and monitor the production procedures. From the purchase of raw material to the warehousing of finished products, a complete mechanism of operation and control has been installed. Every step of the production procedure is regulated to allow only products meeting the stringent requirement to pass on to the next procedure, ensuring that all finished products achieved a high standard of uniformity and the needs of customers are catered for.


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